[UK] Birmingham LEGO Store opening soon
Posted by CapnRex101,
Following the recent opening of the new LEGO store in Southampton, LEGO has confirmed that the branch in Birmingham will be opening on the 21st of November.
Furthermore, details around the grand opening festivities have been revealed. This event will be taking place between the 12th and the 15th of December and involves various promotions, including an exclusive I ♥ LEGO Store Birmingham 2x4 tile. Read the full press release here...
Come and enjoy the opening of new LEGO Store at the Bullring and Grand Central, Birmingham with a variety of unique promotions and Grand Opening celebrations.
The new store in the Bullring and Grand Central, Hammerson’s flagship destination, will be opening on November 21st just in time for Black Friday and Christmas.
This brand-new LEGO store is the perfect destination for all brick fans, with the widest selection of the latest LEGO sets, a LEGO minifigure scanner – that will let customers scan their handprint to transform them into LEGO minifigures before they enter the store, as well as a whole host of exciting in-store play experiences, activities and events only available in LEGO Stores.
A first for LEGO Stores in the UK, the Bullring and Grand Central LEGO Store feature state of the art dynamic lighting that will enhance the in-store experience and create a unique multi-sensory experience for customers, as well as a ‘digital ribbon’ of screens above its shelving, that helps create an engaging story within the retail space for customers like never before.
To celebrate the Grand Opening of the store, an in-store event will be taking place between 12th-15th December showing off the full range of LEGO products available, with the first 500 people in-store everyday receiving an ‘I LOVE LEGO Store Birmingham’ tile. In addition to this, those spending over £100 will receive a mini LEGO Gingerbread House and with purchases over £125, customers will receive a special LEGO Store set that is available only from store opening events.
Alongside the range of in-store promotions, the LEGO Hidden Side Bus will also be making a stop in Birmingham for the grand opening (12th -15th December), making this is not an event to be missed.
Alison Wood, LEGO District Manager said: “We cannot wait to bring more play experiences, fun and building to Birmingham. The new store is loaded full of exciting LEGO big builds, play areas and activities. You can even build your own minifigure and take it home, something that is unique to LEGO Stores.”
Iain Mitchell, UK Commercial Director at Hammerson, said: “Across our portfolio, we’re targeting brands that not only offer a great product, but also deliver a really engaging in-store experience, and the LEGO Group does that in spades. It’s testament to the strength and popularity of Bullring as a retail and leisure destination that The LEGO Group has chosen to open there. I’m sure the new store will be a real footfall driver at Bullring, particularly in the lead-up to Christmas when we’re all on the look-out for that special gift.”
What’s more, the brand-new LEGO store will offer the full range of exciting new products only available direct from LEGO stores and LEGO.com including the likes of the LEGO 1989 Batmobile, LEGO Creator Expert Harley Davidson Fatboy, plus many more.
And if that was not enough, the new store will also offer plenty of benefits for LEGO VIP members including exclusive VIP gifts with purchase, double point events and much more.
Will the new Birmingham LEGO store become your nearest shop and are you hoping to attend the grand opening? Let us know in the comments.
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15 comments on this article
I wish they would open one in Dublin :(
It's good news.
Perhaps this Lego store is Reopened . About fifteen years ago, the Lego store was in the Bullring , I 'd been visited it many times , but then it closed years ago.
Excellent - I hope they do well.
Hidden Side Bus! Don't you mean 'buzz' as they say in Brummie.
I live in Worcestershire a a neighbouring country to Birmingham and it's so great I don't have to go to Cardiff or Milton Keynes to get my LEGO store fix
So for clarity, if I want the LEGO Store set, I need to go 12th-15th Dec, not the actual opening?
Why do they have to have the store opening event during the exact period that I'm going to be away from home? I call conspiracy
Ok that's cool and all but what about finland or estonia
Hopefully they will have enough 'I ? Lego Store Birmingham' tiles to last the opening period, unlike the Southampton one where they ran out before the end of the first day
Looking forward to having a store back in Brum and will definitely be there for the opening looking to add the exclusive brick to sit in my collection alongside my original Bullring store Duplo brick.
I was there for the closing of the last one, literally, they closed the shutters on me. I'll try and make it for the opening of this one.
So the shop opens before the events?!
A whole 3 weeks before *Puzzled face*
Is it even worth going on the first day?
Nevertheless a massively welcome return to Birmingham for the Lego Store.
It has felt like a slap in the face when stores have opened in other parts of the country so close to one another, and left the Midlands empty of Lego Stores.
I hope the staff will be as friendly as those at the Shepherds Bush store.
Am looking forward to getting flagship sets on release day without having to head to MK or further, Legoland Discovery centre has been a reasonable stop gap but finally the real deal is back with all the whistles and bells. I wonder if the recent purchase of Merlin will affect the shop there or will a two tier system be in operation with both outlets less than a mile apart.?
Makes me wonder if Lego have done a deal with Hammerson, as they own West Quay in Southampton too.
It will become my local LEGO store, which I cannot wait for.
Unfortunately I won't be there when it opens on the 21st, as I'll be at Universal Studios Hollywood (currently in LA on holiday).
I'll visit as soon as I get back, though, and for definite on the grand opening weekend!
Need that tile!